• To improve the experience of Patients and to engender patient education to become more engaging, effective and efficient.

• To improve the general health of Canadians by facilitating effective communication between Physicians and Patients whereby the increase in knowledge and understanding of conditions which will lead to greater adherence and better health outcomes.

• To facilitate direct communication between Pharmaceuticals and Physicians thereby improving both effectiveness and efficiency for both parties.

• To reduce waste in the health care industry by putting traditional paper based literacy pieces electronically in our system.

• To reduce costs for our participating partners.

• To make a distinctive contribution to the health industry/charities through the iMD Blue Ribbon campaign.